A FAMILY HISTORY
The brand residence was founded 1955 in Basel Switzerland by Franz Bürgin and Karl Kirst. Andreas Kirst successfully took over the company in its second generation and further developed the brand with great passion and creativity. Up until 2019, the brand residence was distributed almost exclusively through Swiss watch retailers – mostly in tourist destinations where guests could not only admire our beautiful landscapes, taste fine chocolate and cheese, but also take our beautiful models back to their home countries. Since 2020, the residence watches can also be purchased online via our Website.
Brand positioning
Since 1955, the brand residence is always trying to reinvent itself. Be it a Yin-Yang collection, a beautiful Gondola watch or a multifunctional outdoor watch – we always try to innovate and to offer something distinctive to people with special wishes. Our products stand out due to original designs as well as unique ideas and are complemented by a great price-performance ratio, quality and after-sales service.
Our corporate philosophy is characterized by courage, innovation and originality: We are different. This is mirrored in everything from product design to the employees all the way to the finished watch models – and ultimately also our end customers.
residence towards its end customers
Facts about the brand residence
- The brand residence was founded in 1955 in Basel Switzerland.
- The brand residence has already sold over 1 million watches.
- We produce a maximum of 20'000 watches per year for the entire world market. Also we produce many models only in limited editions that we have to reinvent ourselves again and again. Thus our end customers can profit from an exclusive watch, which reinvents itself again and again. According to the motto "An enthusiastic customer, is an accompanying customer".
- The brand residence belongs to the company Franz Bürgin AG from Basel Switzerland.
- The brand residence is family run in the 2. generation.
- The partner companies involved in the production are also family-run and have been working with us for generations.
- The finishing and quality control is done in Basel Switzerland by our watchmakers.
- Each watch is checked again for water resistance, accuracy and cleanliness before it leaves our warehouse in Basel Switzerland. Thus we can permanently guarantee a high quality standard.
- The after sales service is handled by our watchmakers in Basel Switzerland. Even after the 2-year warranty, the residence customers can count on an after-sale service for life, for a fair price. We are happy to give the watch the shine it deserves even after 10 years.
- The residence brand specializes in mechanical and automatic wrist and pocket watches.